Google Business Profile

Claim and verify your Google Business ProfileSet the right primary category (+ relevant secondary categories)Complete every field: hours, phone, website, services, attributesWrite a keyword-rich business descriptionAdd a logo, cover photo and 10+ real photosPublish Google Posts regularly (offers, updates, events)Seed and answer questions in the Q&A section

Reviews & reputation

Create your direct Google review link and make it easy to shareAsk every happy customer for a review (tap/scan, SMS or email)Respond to every review — positive and negativeKeep a steady flow of fresh reviews each month

Citations & listings

Use a consistent Name, Address, Phone (NAP) everywhereList on Bing Places, Apple Maps, Facebook and YelpAdd relevant industry and local directoriesFind and fix duplicate or inconsistent listings

Website & on-page

Put your city/area + service in page titles and headingsCreate a page for each core service and locationShow your NAP in the footer and add LocalBusiness schemaMake sure the site is fast and mobile-friendlyEmbed a Google Map and show real reviews on-site

Content & links

Publish helpful local content (guides, FAQs, area pages)Earn local backlinks (sponsorships, partners, press)Track your local keyword rankings and adjust

Reviews are the fastest win on this list

Most of these take time — but collecting more reviews can start today. Our tap & scan products make it effortless, or let our team handle the whole checklist for you.

Shop review products Done-for-you plans

Free Local SEO Checklist

Google Business Profile

Reviews & reputation

Citations & listings

Website & on-page

Content & links